Tesla
Art Director & Designer
FEB. 2017–SEPT. 2018 | FREMONT, CA
Designed for customer-facing graphics including print, web, retail environment, email, social media, trade shows, digital kiosks, campaigns, billboards, merchandise and event presentations
Art directed all photography and redesigned charging web pages to educate buyers and increase leads
Sole designer under the art director on UX/UI redesign of the Model S and Model X pages on Tesla.com
Developed the UX/UI of the digital kiosk for the Home of the Future installation at the LA Auto Show
Successfully managed ambiguity and adapted to directional change in fast-moving corporate environment
SolarCity
Art Director & Designer
JUNE 2015–FEB. 2017 | SAN FRANCISCO, CA
Designed and developed numerous marketing programs including logos, retail graphics, brochures, trade show graphics, infographics, executive presentations, emails, banners, merchandise and advertisements
Integral team member on the redesign of SolarCity.com, resulting in an increase of solar sales leads
Illustrated storyboards for video spots in collaboration with writers, videographers and creative director
Gap Inc.
Sr. Graphic Designer
AUG. 2013–JUNE 2015 | SAN FRANCISCO, CA
Responsible for all Gap Factory email marketing for the US, Canada, United Kingdom, France and Italy
Art directed photoshoots for clothing and outfit lay-downs for use in email and print marketing
Assisted in concept development and art direction for seasonal global marketing campaigns
Sephora
Sr. Graphic Designer
FEB. 2010–AUG.2013 | SAN FRANCISCO, CA
Elevated the retail graphic environment while ensuring consistency by codifying the brand’s visual language
Lead designer on the graphic development of new in-store fixtures for fragrance, makeup and skin products
Supervised a team of four graphic designers and assessed all graphics for quality and accuracy
Redesigned the monthly directive used by store employees for accurate set ups and installations that cut annual printing and shipping costs by $100,000 by reducing page count
PROforma Premier Creative
Graphic Designer
JUNE 2006–SEPT. 2007 | GAINESVILLE, FL
Created ads, logos, custom illustrations, print collateral, and promotional items in a fast-paced agency setting
Prioritized workload and effectively managed mulitiple design projects while exceeding client expectations
Designed, proofed and output apparel graphics for print production and screen printing on fabric
Education
The Art Institute of California
Bachelor of Science, Graphic Design
OCT. 2007–DEC. 2009 | SAN FRANCISCO, CA
Recipient of Best in Show Portfolio Award
Santa Fe College
Associate of Arts, Graphic Design
AUG. 2005–JUNE 2006 | GAINESVILLE, FL
Associate of Arts, Studio Fine Art